Hashtags have been a key tool for social media growth, but are they still effective in 2025? Mauli Global explores the latest trends in hashtag usage.

1. Hashtags & Algorithm Changes

Social platforms are shifting focus to AI-driven content discovery, reducing the direct impact of hashtags but still making them useful for categorization.


2. How Hashtags Work in 2025

  • Instagram now prioritizes search-friendly keywords over excessive hashtags.
  • TikTok favors trending and niche-specific hashtags for content discovery.
  • Twitter (X) still relies on hashtags for trends and conversations.

3. Best Practices for Using Hashtags

✅ Use 3-5 highly relevant hashtags per post instead of excessive tagging.
✅ Focus on niche and branded hashtags for better audience targeting.
✅ Combine hashtags with SEO-friendly captions to boost discoverability.


4. Are Hashtags Still Worth Using?

Yes! While hashtags alone won’t guarantee reach, they still help categorize content and enhance visibility when combined with high-quality posts.

Final Thoughts

Hashtags remain useful but should be used strategically. Mauli Global advises businesses to focus on quality over quantity and integrate keywords for better reach.